No! Afrobeats is Not, I Repeat NOT, Going Global!
There’s been a lot of talk and hype about how Nigerian music and in particular “Afrobeats” is ‘going global’.
There’s been a lot of talk and hype about how Nigerian music and in particular “Afrobeats” is ‘going global’.
Whilst it is not in dispute that one or two, Nigerian acts have gotten a lot of publicity in the major music markets over the last 18 months; I hate to be the prick that bursts the bubble by informing you all that: “NO! Nigerian music is not, I repeat NOT, going global.
The musical genre that has undoubtedly dominated and is currently dominating the charts in the major global music markets is dancehall.
Since Major Lazer kick started the mania for the new/electro-heavy dancehall vibe on their hugely successful recording “Lean On” featuring MO, some of the biggest artists in the world have been lining up to surf that wave.
From Justin Bieber, who went in full throttle into this new (sub) genre, to Rihanna, Beyonce, and the massively talented songwriter Sia, the stream of Top 5 and No. 1 hits flowed with effortless ease, culminating in Aubrey’s monster jam that is now officially the…