Very interesting thesis. I'm curious as to how many Nigerian artists earn enough money from streaming to make this a worthwhile endeavour for Nigeriaan commercial banks. I reckon that we upcoming finance players would have more flexibility to execute on something like this, but I don't know about whether our balance sheet can carry this, or whether the main streaming players, Spotify, Apple and YT Music would even be interested.
Nonetheless, it would be great for a few players to take this up. Even if just for experimental purposes. Thank you for sharing this.
I work with just one music publishing company with 20+ composers, 30%+ of which earn $30-40k pa. Extrapolate conservatively and I posit there are close to 1000 on the continent, minimum. That is an extremely viable market IMO.
Very interesting thesis. I'm curious as to how many Nigerian artists earn enough money from streaming to make this a worthwhile endeavour for Nigeriaan commercial banks. I reckon that we upcoming finance players would have more flexibility to execute on something like this, but I don't know about whether our balance sheet can carry this, or whether the main streaming players, Spotify, Apple and YT Music would even be interested.
Nonetheless, it would be great for a few players to take this up. Even if just for experimental purposes. Thank you for sharing this.
I work with just one music publishing company with 20+ composers, 30%+ of which earn $30-40k pa. Extrapolate conservatively and I posit there are close to 1000 on the continent, minimum. That is an extremely viable market IMO.